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[ROUNDUP] Blogging Summit Coverage, Trusted.MD Launch, Partnership with Transmarx and Plans for 2007

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News Galore: Healthcare Blogging Summit Coverage, Trusted.MD Launch, Partnership with Transmarx and Plans for 2007

Now that the Healthcare Blogging Summit 2006 has wrapped up it is time to look back and take stock of what has been accomplished.

Hard to believe, but with the Summit itself, the preparation, the multi-city travel, the meetings around the larger Consumer Health World and the catch-up back at home, I did not have chance to sit down and post anything about all these news for two weeks. Fortunately, there has been plenty of blog coverage by attendees and speakers.

So let me highlight the most notable developments in order:

Before heading to DC I first flew to Boston to give a talk to Massachussetts Health Data Consortium (MHDC) about what healthcare organizations need to do to adapt to the Brave New World of open media: "Blogs and Social Media: Survive and Thrive in the Open Healthcare Revolution". We had a lively interactive discussion, that (so I am told) has led to a few epiphanies for the attendees. We even got some nice coverage by Boston Globe (links below).

Giving Credit Where Credit is Due

Next I want to thank everyone who helped make the innaugural Healthcare Blogging Summit a reality and (as everyone I talked to says) a success. Thanks to all the attendees for their interest and engagement. Thanks to the speakers for willingness to participate and share their expertise. Thanks to Fard, Carol and Toby for breathing life into the program. Special thanks to Skip Brickley, the CEO of Transmarx for providing CHW platform and recognizing the potential of blogs and social media in consumer healthcare. Thanks to his team for tending to the myriad of details key to making a successful conference happen.

Trusted.MD: The BIG Announcement, The Future of This Site

The Summit was a great place to break the news on what has been under development for quite awhile. This site, The Medical Blog Network is being transformed from merely a community of bloggers to a social network for all healthcare stakeholders: consumers, professionals and organizations. "MySpace of Healthcare" is a metaphor and the actual technology will be rolled out step by step:

  • New graphic design
  • Streamlined navigation & publishing interface
  • Enhanced member profiles
  • Friending, testimonials and invite features
  • Creation and management of private groups
  • Migration to the new domain:
  • Rich media publishing (audio, video, etc)
  • Advanced application features (to be announced)

Most significantly, all 2007 Transmarx conferences will use Trusted.MD as the blogging platform and will become the first major showcase of this system's use by a healthcare organization. Many of the industry leaders involved in these conferences already made the commitment to follow suit. 2007 will be the year of membership growth.

So what else was covered at the Summit, aside from Trusted.MD?

Too much to recite and being in the midst of it all I found it quite overwhelming. Everyone I talked to was quite satisifed. So instead of me trying to tell you how it went, I will just provide links to all press and blog coverage of the event, by category:

Press Releases:

Traditional Media Coverage:

Bloggers on Trusted.MD:

Bloggers on the Survey, Facts & HealthTrain:

Bloggers with Detailed Program Coverage:

Bloggers with Brief Mentions & Dinner Coverage

Blogger who Had Harsh Criticism

I would like to again acknowledge Gadfly's concerns and emphasize that the goal of the Summit is not to silence whistleblowers like her, but to help the industry understand how not to get in a mess to begin with. Hope in Las Vegas we will do a better job covering her sort of perspective and I will be posting further thoughts soon.

Last but not least, mark your calendars for 2007 Summits:

  • April 30, 2007, Venetian Hotel, Las Vegas, NV
  • Sept 17-18, 2007, Hilton Hotel, Chicago, IL
  • Dec 3, 2007, Crystal City Hyatt, Washington DC

Vegas program is being defined as we speak and expect it to be announced soon enough. Finally, keep an eye for Trusted.MD actual release as it rolls out of the dry dock step-by-step.

Thanks to everyone again!

Trackbacks (2)

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from Trusted.MD Network on Mon, 01/29/2007 - 9:13pm

I am very pleased to report that the upgrade of the site, as promised, has been a success. At the very least from a technical standpoint. Judging from the feedback I got so far from the usability perspective as well.
Now, I want to take this opportunity t

from Health Care Law Blog on Mon, 12/18/2006 - 6:19pm

Washington DC is the place to be for health care bloggers. Tomorrow the first Healthcare Blogging Summit is being held in conjunction with the

Comments (13)

Submitted by Vreni Gurd on Sun, 12/17/2006 - 12:58pm.

What you have done to promote blogging in the healthcare field is fantastic!  Dialogue in all directions is the best way to achieve understanding and that is what blogging does.

I only worry that the name of the future site "", may discourage those that are not MDs from participating, as the name implies physicians only.  Perhaps that is what you want, and if so, fine, but if you are looking to create a more open space where anyone involved in healthcare, from patient to healthcare provider, from  traditional to complementary are welcome, you may find it easier to accomplish that with a more open name.

Congratulations on your success!

Vreni Gurd

Health and Vitality Coach

Submitted by hippocrates on Sun, 12/17/2006 - 1:29pm.


The name does not imply restriction to "physicians only", though I certainly want to encourage traditional docs to participate.

Right now .MD is the only top-level domain for anything-health-related and there are not many generic names left under .COM

This is and will remain an open space and new name's primary objective is to emphasize trusted network vs. imply "for MDs only"

Submitted by Naomi on Sun, 12/17/2006 - 4:09pm.

Dmitriy, you have accomplished a great deal. It looks like this will be a great growing site.

But, I agree with Vreni, the new address will cause the impression of an only MD site. I understand your comment about the .com, .MD, etc., but no matter what you try to do to make it an open site and encouraging all to visit and participate, that address will work against you.

Why couldn't we keep healthvoices? 

Sorry, I just hate to see any barriers st up at this time and i feel strongly that address is a definate roadblock.

What do others think?

Naomi Giroux M.Ed., RN

Health Educator, Radio Show Host, Author

Submitted by hippocrates on Sun, 12/17/2006 - 8:55pm.

.MD stands for "medical community", not "medical doctors".

Here are the guidelines of the company that manages the top-level domain registry, clearly describing the focus in terms of "all healthcare professionals":

This should not be a barrier from consumer perspective. WebMD has "MD" in the name, but many of their editors are nurses, I think. This is the last place where I expected pushback :)

healthvoices domain will not disappear, but will auto-forward.

Submitted by Vreni Gurd on Sun, 12/17/2006 - 10:29pm.

Hi Dmitriy,

The last thing I want to do is criticize your efforts, because what you are accomplishing is so valuable.  I just see a potential problem created by the optics of the domain name, and thought to bring it up before it became an actual problem, or at least to give you an opportunity to think on it.  Hopefully you are correct, and maybe over time as the .md domain becomes more commonplace and used by people in the health industry that are not physicians, the barrier will dissolve by itself.

I just wonder whether physiotherapists, massage therapists, dietitians, chiropractors, naturopathic doctors or even patients who google for health info would bother to click on the link to take a peek, if the domain name gives the appearance of being for physicians only, even though that is not the case.  I don't think the average person, even those in the health industry, knows that .MD stands for "medical community" rather than "medical doctor".

Both Naomi and I want you to be successful, and are simply pointing out a potential problem.  No matter what you decide to do, please know that you have my support.  I am very grateful for the opportunity that this site provides for dialogue, and for being open to different perspectives on health.

Vreni Gurd

Health and Vitality Coach

Submitted by Naomi on Mon, 12/18/2006 - 8:14pm.

I'm sorry this comes across as non-support because it is not. I'm with you all the way and will continue to support you in any way I can.

As for WebMD - the inferance is that it is MD directed, run, supported and mostly written. This was to increase it's credability with the public. It has also gotten a great deal of media coverage in print and TV. I don't remember ever hearing or seeing any suggestion that this site wasn't directed by physicians. It is in fact reviewed by a physician board and several of the frequent contributers are  physicians.  There does not appear to be any imput from professionals outside of Docs, Nurses and PHDs.

By the way WebMD is a .com site as is their medical support site

I would like to hear what others have to say about this .MD topic.

I truely do support all you are doing and trying to accomplish. I just don't want anyone to be left out based on perception.


Naomi Giroux M.Ed., RN

Health Educator, Radio Show Host, Author

Submitted by gadfly (not verified) on Tue, 12/19/2006 - 11:50am.

Thank you for bringing up my concerns! It's great you've gone the extra mile to make sure that the dissent is heard.

The most important point is that because whistleblowers and critics often write anonymously, their credibility is hobbled no matter what the content of their blog. High profile health care bloggers can help by checking out anonymous blogs and testifying their support with links and positive comments. Unfortunately, though, many high profile bloggers are magnifying the stereotypes by dismissing anonymous blogs out of hand, making derogatory comments based on their assumptions about anonymous blogs, and withholding their support by refraining from linking/blogrolling/mentioning.

I appreciate that high profile bloggers have many demands on their attention/time, and it's all too easy to ignore blogs that don't have a celebrity name or a well-known "brand" attached. I just hope high profile bloggers of good conscience will remember that they can make the difference between a whistleblower being heard (and believed!) or being suppressed by corporate PR.


Submitted by Bob Coffield (not verified) on Tue, 12/19/2006 - 12:00pm.

Gadfly, Dimitriy and others, just wanted to make sure you saw my
recommendation for the upcoming 2007 Healthcare Blogging Summit and a
panel discussion focusing on the non-corporate, non-professional side
of health care blogging. I updated my post-conference post after seeing the online discussion/response by Fard to Gadfly's concerns.

Submitted by hippocrates on Tue, 12/19/2006 - 11:38pm.

Everyone - thanks for your input.

Vreni/Naomi: I appreciate your support and you actually reminded me why I liked Trusted.MD to begin with: credibility with general public. Would you rather be part of the site that attracts greater following through use of .MD, or something that is "neutral to the point of ho-hum". I am hoping to create more emphasis on interactive services, rather than only "-voices" going forward. That is involving all healthcare professionals.

Gadfly/Bob: Thanks for your input. I am working on the program now and do want to ensure critical perspective is represented. Not sure though we can dedicate the whole panel to "non-corporate, non-professional" side, as the primary audience is business-focused. But we will include this perspective throughout the program, in the context of the topics up for discussion.

Again - I greatly appreciate the feedback from each of you.

Submitted by Naomi on Wed, 12/20/2006 - 5:27pm.

Happy Holidays Dmitriy, Don't work too hard over these next couple of weeks. WE will all still be here after the new year.

Remember: Ask and you will receive including lots of comments and view points! 

Naomi Giroux M.Ed., RN

Health Educator, Radio Show Host, Author

Submitted by Dr.Pacada (not verified) on Tue, 01/02/2007 - 3:38pm.


Great to see things going well, I have an oportunity to develop the diabetic center (DILA) at a county senior facility and would like to see if it is something you would like to explore.

Give a call when you have a chance @ 562.209.0713


Dr. Pacada


Submitted by MAX PACADA JR. (not verified) on Tue, 02/20/2007 - 9:23pm.

Dr Pacada, n ame is Max Pacada Jr. from Mililani, Hawaii.  Am wondering if you

are related to Max Pacada Sr., Ilocos Norte, Phillipines, currently living in Santa

Clara, CA.  If so, I wish to open a dialogue with you.  If not, please indicate so

and I thank you for your time and response. 



Submitted by auto body repair quotes (not verified) on Tue, 06/24/2008 - 7:42am.

This is good news for still, I don't see it when you guys find the time to write on the blog, answer your readers and take care of merges such as this. Congratulations! You are extraordinary people!

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