The program for our second Healthcare Blogging Summit is ready to be revealed. Based on the feedback from our innaugural December 2006 conference we are putting greater emphasis on the practical lessons that could be applied by healthcare professionals and organizations. Mark your calendars:

• WHAT: Healthcare's Premier Conference on Blogs & Social Media
• WHEN: April 30, 2007 (Monday)
• WHERE: Venetian Hotel & Resort in Las Vegas, NV, co-located at Consumer Health World
• WHO: Trusted.MD Network, Transmarx, leaders of new and traditional healthcare media (see below) and YOU
• WHY: Network and learn how to benefit from the new horizons opened by the healthcare blogging and social media
• COST: Reserve your seat now for only $395

Do not forget to check out Consumer Health World blog, now right here at Trusted.MD. In the coming weeks and months we will keep rolling out new features of the Network and keep growing the community. Register for an account and sign up for newsletters to not miss any updates.

Now, here is the program for the Healthcare Blogging Summit:

Healthcare Blogging Summit is the premier professional networking and education platform, devoted to examining the impact of blogs and social media on consumer health and healthcare industry. We bring together the leading individual and institutional practitioners of open media, including many “firsts”, such as first hospital CEO blogger, first federal health official blogger and first health law blawger.

Whether you represent a hospital, a health plan, a physician group, a pharmaceutical or medical device company, do not miss the fundamental transformation in health media and join us in Las Vegas on April 30!

Sessions and speakers include (current as of 04/16/07):

9:00 – 9:50 Keynote: Public Health Outlook for 21st Century
Blogging and New Media in Health Promotion and Protection

• Jay Bernhardt, PhD, MPH: Director, National Center for Health Marketing, CDC

10:00 – 10:50 Panel: Open Healthcare – Learning to Live in the Brave New World
Openness, Controversy and Crisis Management in Blogs and Social Media

• Dmitriy Kruglyak (Moderator): CEO, Trusted.MD Network
• Matthew Holt: Author & Consultant, The Health Care Blog
• Nicholas Jacobs, FACHE: CEO, Windber Medical Center & Research Institute
• Robert L. Coffield, JD: Member, Flaherty, Sensabaugh & Bonasso, PLLC
• Elisa Cooper: Whistleblower, formerly with Kaiser Permanente

11:00 – 11:50 Panel: Navigating the Blogosphere - Find and Be Found
Search, Distribution and Reputation Management & Measurement

• Fard Johnmar (Moderator): Founder, Envision Solutions LLC
• Tom Eng: Chairman & CTO, Healia
• Constantin Basturea: Director, New Media Strategies, Converseon
• John Mack, MA, MS, MPhil: President, VirSci Corporation; Publisher, Pharma Marketing Network

12:00 – 1:20 Lunch

1:30 – 2:20 Workshop: Creating a Presence – Plan and Develop Your Blog
Strategy and Tactics on Establishing Your Social Media Presence

• Toby Bloomberg (Moderator): President, Bloomberg Marketing;
• Dale Hunscher: Author, Business Blogging 4 Healthcare Professionals
• Philippa Kennealy, MD: President & Coach, Entrepreneurial MD
• Mike Smith: President, Michael Smith Business Development
• Enoch Choi, MD: Urgent Care Physician, Palo Alto Medical Foundation; Online Content & Community Expert, Consultant to Google Health and MedHelp

2:30 – 3:20 Panel: Using New Media in Health & Medical Education
Practical Lessons from the High-Profile Case Studies and Leading Practitioners

• Carol Kirshner (Moderator): VP, Promedica Research Center
• Margaret Moore: CEO, Wellcoaches
• Graham McReynolds, VP, Marketing, National Multiple Sclerosis Society
• Ralph De Simone, Internet Marketing Specialist, Leukemia & Lymphoma Society

3:30 – 4:20 Panel: Using New Media to Market (or Motivate?) Behavior Change
Practical Lessons from the High-Profile Case Studies and Leading Practitioners

• Nedra Weinreich (Moderator): President, Weinreich Communications
• Fabio Gratton: Chief Innovation Officer, Ignite Health
• Debbie Donovan: Director, Corporate Communications, Conceptus
• Adam Pellegrini, Strategic Director Online, American Cancer Society

We hope you will join us in Las Vegas, NV on April 30 and we are always happy to hear from you in the meantime:

• To Receive Updates: Register for an account and opt in for our regular newsletters.
• To Sponsor the Event: Contact Dmitriy Kruglyak, using the feedback form or call direct at 650-329-0397
• To Purchase Tickets: On Transmarx registration site, choose "Blogging Summit" option and sign up on Trusted.MD