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Troubling Stories about Today's Modern Consumer

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First of 3 stories about the dilemma modern consumers face in this era of "personal responsibility."

I apologize for my absence these past few weeks. I've been on a deadline to complete a patent application (for a software system that interoperates with EHRs and CPOEs to manage the delivery of plans of care and the resources required to carry out physician orders, as well as evaluating process and clinical outcomes for continuous quality improvement).

I'm going to return to the topic of Beliefs and Health in a few weeks.

For now, I'm making a detour to focus on the dilemma modern consumers confront in this era of "personal responsibility." During this next series of posts, I'm going to present and then discuss three stories about the difficult position patients and other consumers face thanks to today's consumer-directed healthcare strategy.

Let's start with a story about Jane's exasperating treatment decision.

  • One has to make difficult treatment decisions when there are no clear-cut answers.
  • Another has to decide on a health insurance policy from among dozens of confusing alternatives.
  • And the third is being treated in a trauma center after a catastrophic event.

Let's start with a story about Jane's exasperating treatment decision.

After seeing countless specialists and six rounds of chemotherapy, Jane's ovarian cancer metastasized to her liver. This means she now has too many tumors for surgery. One doctor advised her to "Go home and think about the quality, not the quantity, of your days."

At 39 and the mother of two toddlers, Jane wasn't ready to give up; instead, she faced an excruciating decision. Three oncologists advised that she continue receiving chemotherapy, which showed some sign of working the last time. But two others thought she should first try cryosurgery, which starts by injecting liquid nitrogen into the tumors to shrink as many as possible. They then follow up with chemotherapy in hopes it would be more effective. The problem is, Jane might not survive the cryosurgery procedure.

When she asked a surgeon how to decide, he said that no one knows what she should do. He told her that she would have to make the decision based on here "own values" ... whatever that means!?!

Exasperated, Jane shouted, "I'm not a doctor! How am I supposed to know!?!"

Jane isn't alone. Many patients and other healthcare consumers face making daunting choices without adequate knowledge and guidance. Examples include prostate cancer, which gives patients the choice between watchful waiting and aggressive therapies like radiation or surgery. Breast cancer patients often hear conflicting advice from experts suggesting lumpectomy and others mastectomy. Heart disease patients may be told they need bypass surgery by one doctor, angioplasty by another, and a third says that drugs are all that's needed. And even for conditions that are not life-threatening-such as gout, back pain, mental illness, autism, chronic fatigue, menopause, dental procedures, and many others-there is little agreement as to the best treatment regimen.[1]

This is the bind more and more healthcare consumers are finding themselves in. Modern consumers now face a new world of "personal responsibility" and perplexing choices in a struggling healthcare system plagued with safety, quality and efficiency problems. Most are lost and confused when it comes to making important health decisions and taking responsible actions. It can be a lonely, frightening and overwhelming experience considering all the treatment options and medical uncertainty. It's like wandering around lost in a foreign land.

How is a consumer to know what's best?

Becoming more knowledgeable is important, but it can quickly become overwhelming; information overload is a real threat. For example, search the Internet for information on most types of cancer and you'll likely receive at least a million results. Not only is it impossible for a consumer read all this information or to understand it, but there are often conflicting recommendations and uncertainties. In fact, a Times/CBS poll reported that over half the time patients are given multiple treatment options with no clear best choice. Not to mention how difficult it is to figure which web sites offer accurate and unbiased information, and which are influenced by the self-interests of their advertisers and sponsors.

What about asking your doctor?

Sadly, few medical professionals have the time to sit with you and clearly explain all the data. Even if they did, it's unlikely that they'd have the breadth of knowledge to help you understand all the possible alternatives, including complementary and alternative approaches (such as dietary supplements, mind-body medicine, Chinese techniques, homeopathic and naturopathic medicine, bodily manipulation, energy medicines, etc.).

To make matters worse, an estimated half of all surgical operations and other medical procedures lack strict scientific evidence of their effectiveness and safety. In other words, healthcare providers often don't know what treatments work best for a particular patient. Despite all our medical advances, our country is way behind when it comes to tracking treatment efficacy and the outcome of prolonged medication use.

This means that consumers must now struggle to make treatment decisions that are beyond the knowledge of the experts!

Next time I'll tell the story of John's health insurance ordeal.

Steve Beller, PhD

http://wellness.wikispaces.com

 

 

[1] Based on a New York Times article titled "Awash in Information, Patients Face a Lonely, Uncertain Road" Aug. 14, 2005. Available at http://law.wisc.edu/patientadvocacy/PDFlinks/NYTimes.pdf

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Comments (7)

Submitted by Naomi on Mon, 04/02/2007 - 12:13pm.

Welcome back, Steve.

As always you have struck at the heart of consumer driven healthcare issue. No matter how educated you are when a critical decision that is emotionally charged must be made we all need help. But who can we turn to? The physicians don't have time and often the breathe of knowledge to assist. Physicians today also fear offering "advice" that could lead to a lawsuit if the outcome isn't perfect.

So who can help consumers making the critical, emotion laden decisions? I'd suggest there needs to be a new resource for consumers of healthcare. This resource can gather all the information available, transcribe it into understand able English, listing pros and cons, provide a person for the consumer to talk to about their fears and concerns, assist the consumer in making connections with others that can help with life planning issues, and in the end support the consumer and loved ones in making the best decision for them.

Who or what is this wonderful resource? I think it will require the collaboration of several types of specialists coordinated by a specially trained Healthcare Advocate. There are a few Healthcare Advocates currently in training programs but many more will be needed as well as the promotion of this service will be critical.

Next question is always who will pay the cost? My best guess will be a sliding scale system and maybe even some connection with some insurance companies or professional clinics.

Hard questions and no easy answers. Too often the patient dies before any help can be found.

I's time for innovation in this area of health care.

 

Naomi Giroux M.Ed., RN

Health Educator, Radio Show Host, Author

Submitted by Steve Beller PhD on Mon, 04/02/2007 - 1:25pm.

Yes, Naomi ... You're reading my mind!

I'll elaborate in subsequent posts.

Steve Beller, PhD
http://wellness.wikispaces.com

Submitted by Marc on Mon, 04/02/2007 - 1:51pm.

But see Steve, that's what's so wonderful about consumerism in health care.  There won't be any more of those tough decisions to make.

All consumers will have to do is select the most highly rated health care providers, then make sure they are receive "best practices" treatment, and there will be no more worries.

All the guess work will be taken out of health care, and consumers will only have to worry about the price.

And since everyone will go with the least expensive provider, it will just drive down the cost of health care, as providers try to compete with each other.

Marc
Living with MCL

Submitted by Steve Beller PhD on Tue, 04/03/2007 - 5:58am.

Oh yes, Mark, you have a vision of the future.

What you envision may be possible someday, in the distant future, once there is:

  • Global transparency of cost and quality
  • International collaboration in clinical outcomes research across all healthcare disciplines and care settings
  • True personalized medicine that tailors treatments to each person’s genetic makeup and personal preferences
  • Engagement by provider in value based competition on results for complete episodes (cycles) of care by integrated practice unit teams; once there is widespread use of EHRs
  • Integration of effective complementary and alternative approaches into conventional guidelines
  • Integration of well-care with sick-care
  • A process for continually evolving, disseminating and utilizing evidence-based clinical guidelines and pathways become part of the healthcare system
  • Deployment of effective programs for self-management on a broad scale
  • A way to exchange [atient information securely and reliable among clinicians anywhere and any time
  • Effective case management is commonplace
  • etc.

Unfortunately, in today’s healthcare system, consumers are simply not prepared to make the kind of decisions and take the kinds of responsible actions expected of them. They need a great deal of assistance and guidance from intelligent sources they can trust.

Steve Beller, PhD
http://wellness.wikispaces.com

Submitted by Marc on Tue, 04/03/2007 - 8:10am.

If that kind of care can be provided for our armed forces in Starfleet, why can't they just transfer that technology to the rest of society?

Or are you telling me that the Emergency Medical Hologram on the USS Voyager was fictitious also?

Marc
Living with MCL

Submitted by Steve Beller PhD on Tue, 04/03/2007 - 9:09am.

Sadly, too few of us have the vision and will required to create the kind of future we both can see. Protecting one's economic turf and professional ego, avoiding disruptive technologies, inertia and reluctance to change, lack of effective leadership, ignorance, foolishly short-sighted priorities, etc. are some of the enemies that have been restricting the development of human potential.

Many of these restrictors stem from the kinds of disturbed beliefs systems we've been discussing in other threads, as well as misguided focus and priorities.

But I still have hope! I believe humanity can do great things and we have the capacity to evolved our level of consciousness. After all, isn't it our primary responsibility to make the world better for future generations?

Steve Beller, PhD
http://wellness.wikispaces.com

Submitted by andreea360 on Mon, 03/10/2008 - 8:13am.

There are many circumstances that can bring an adolescent in this situation, and it's not easy being a parent either. You have to fully support your child, just like Jane did because your son is yours! The first step is to convince him to follow a drug treatment and after finishing it(the best case) to take good care of him and to keep an eye on him with the kid not knowing. Don't forget, people make mistakes, especially the grown-ups! Not to mention about the children, so try to understand them - if you can!

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