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Bleachgate, "Mineral Miracle Solution", and Quack Marketing

July 30 2010
It all started on July 30, 2010.  My pal Abel Pharmboy posted an urgent FDA warning at Terra Sigillata

FDA Warns Consumers of Serious Harm from Drinking Miracle Mineral Solution (MMS)
Product contains industrial strength bleach

The U.S. Food and Drug Administration is warning consumers not to take Miracle Mineral Solution, an oral liquid also known as “Miracle Mineral Supplement” or “MMS.” The product, when used as directed, produces an industrial bleach that can cause serious harm to health.

Abel twittered it and I did too. I was curious and poked around on the MMS websites --there are several -- and what I found appalled me. I passed on what I'd found to Abel.

August 2 2010 AboutLawsuits.com, which covers personal injury law, posts a warning to consumersAmerica's Watchdog posts a similar warning, as does Wallet Pop

August 3 2010 PatrickPretty.com, which covers Ponzi schemes and internet crime, posts a Bulletin: Do Not Ingest

August 6 2010
Abel included some of my findings in his follow-up post at Science Based Medicine, Can it get any worse?: industrial bleach as cancer and HIV cure

August 10 2010
Rhys Morgan (a young Welshman) posts a tweet video and a post on his website   about being banned on the Crohn's syndrome forum  (Crohn’sForum.com)  for discussing how dangerous the MMS  "treatment" is.

August 12 2010 Noodlemaz (a UK blogger) posts the story to date: MMS: Purely a figure of your imagination, including a transcription on an interview of MMR's "inventor".  Depleted Cranium (a US blog) posts An Extraordinarily Dangerous Quack Product

August 13 2010 Thinking is Dangerous posts a short interview with Rhys Morgan, and Alice in Galaxyland goes into the background on MMS and explains, re Rhys Morgan's banning:  "A forum moderator myself, I am stunned. Stunned that safety warnings were hidden; stunned that science was silenced."

August 14 2010 Rys Morgan updates what has happened: his story has gone viral.

The UK has relatively stringent laws on medical claims in advertisements, which may get the UK distributors in trouble.  The US has significantly weaker protections....but the US  MMS marketers are getting nervous and making plans.

This is an unsubstantiated report from "Food for Thought"  a blog that promotes but does not sell MMS:

On the heels of their warning, a convoy of FDA agents appeared at PGL International  in Spokane, Washington, and their fulfillment house, intent on gathering “forensic” evidence of wrongdoing.

On the same day, on the other side of the world, agents from the Drug
Regulation and Monitoring Agency, a unit of Japan’s Ministry of Health,
visited an MMS supplier in Tokyo, while agents from the Health and
Hygiene Agency made another impromptu call to a distributor in Osaka.

According to a reliable source, the tone of the Japanese encounters
was decidedly different from those in Spokane. After three days of
investigation, the FDA representatives made their objective very clear; a
full recall of all MMS sold.

The PGL website reads:

Following discussion with FDA
officials, Project GreenLife is effecting an immediate voluntary recall of its sodium chlorite solution product labeled MMS Miracle Mineral Solution, Premium Water Purification Drops

Update: Canada issued a health warning advisory on MMS May 12, 2010

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Comments (17)

Submitted by smithclare (not verified) on Sat, 10/30/2010 - 6:11am.

Health is very important for every body so I always recommend to drink quality products.I shocked to listen about Miracle Mineral Solution (MMS) third class products.
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Submitted by karlos maze (not verified) on Thu, 04/28/2011 - 12:08am.

Miracle Mineral Supplement, often referred to as Miracle Mineral Solution or MMS, is the colloquial product name for an aqueous solution of 28% sodium chlorite, a toxic chemical known to cause fatal renal failure,in distilled water. When prepared with a citric acid solution as described in its instructions for preparation, the mixture produces chlorine dioxide, a potent oxidizing agent used in water treatment and in bleaching.The name was first coined by author, Jim Humble, in his 2006 self-published book, The Miracle Mineral Solution of the 21st Century.
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According to a reliable source, the tone of the Japanese encounters was decidedly different from those in Spokane. After three days of investigation, the FDA representatives made their objective very clear; a full recall of all MMS sold.

Submitted by Bolivar Belicosos Finos (not verified) on Mon, 09/24/2012 - 4:43pm.

I was curious and poked around on the MMS websites --there are several -- and what I found appalled me. I passed on what I'd found to Abel.

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the tone of the Japanese encounters was decidedly different from those in Spokane. After three days of investigation, the FDA representatives made their objective very clear; a full recall of all MMS sold.

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On the same day, on the other side of the world, agents from the Drug Regulation and Monitoring Agency, a unit of Japan’s Ministry of Health,visited an MMS supplier in Tokyo.

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According to a reliable source, the tone of the Japanese encounters was decidedly different from those in Spokane.

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